Year2024
Services Logo
Brand
Illustration
The challenge of this project was to create a brand that felt nostalgic and academic without being too cheesy or childish. Rather, we wanted Study Hall to evoke feelings of the dark coffee shop or wood-panelled lecture hall you frequented in college, and specifically memories of focus and productivity.
A hand-letterd wordmark and imperfect illustrations keep the brand approachable and modern, while a restrained color palette and sans serif typeface retain sophistication and maturity.
In North Capitol Hill, surrounded by tutor-style historic homes and brick buildings, Study Hall is a natural fit for the neighborhood coffee shop.