Year2024
Services Illustration
Booth Design
At Black Hat USA 2024, Gutsy’s booth was inspired by the California Gold Rush and the gold deposits found in Nevada, where the conference took place. To showcase their innovative security risk solution, called process mining, we transformed the booth into a literal gold mine.
A key challenge our team at Electric Pen faced was adapting Barcelona artist Leandro Alzate’s abstract digital illustrations, which define Gutsy’s brand, into a physical space. My role was to design a booth that looked like a mine while maintaining the visual style of Leandro’s work, balancing realism with brand consistency.
I pulled out characteristics that Leandro commonly used, like a minimal color palette, dark shadows, simplified shapes, and consistent strokes to give my illustrations the same feeling.
Gutsy is a tech startup that helps businesses to demystify their security protocols with a process mining technology.
Illustration ReferencesBooth Design