ClientNotherworld Projects


ServicesBrand identity

Notherworld Projects is a creative studio in Seattle offering floral design and interior design services. I partnered with Notherworld’s owner and creative director, Michael Lee, to develop an elegant brand identity that would attract clients looking for the same level of sophistication and depth in their own endeavors.

Michael had a clear idea of the direction he wanted the brand to lean: simple, timeless, and luxurious. We opted for a delicate serif with small hints of irregularity that would intrigue the viewer, offering a new small detail with every glance. 

Photography was directed and processed to speak to the mood we wanted the brand to evoke: moody, luxurious, and rich. This look and feel was carried through to Notherworld’s printed materials, including business cards and matchbooks to be displayed and given out at weddings.